Documentation Index
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DNA Framework home page

GitHub
Get Started
Get Started

Examples & Playbooks

Community
GitHub

Getting Started

Welcome
Why dna exists
What problems it solves
Who This Framework Is For
Quickstart — Your First 10 Minutes
The One-Page DNA Summary

Core Concepts

The DNA Premise
Strands: The 12 Core Systems
Genes: The Atomic Rules
Sequences: Cross-Company Workflows
Inheritance, Conflict & Constraints
DNA Maturity Levels (1–5)

Framework Architecture

The Company Genome Map
Inter-Strand Dependencies
DNA Failure Patterns

The 12 Strand Blueprints

Brand Strand
Product Strand
UI Strand
UX Strand
Tech Strand
Data Strand
Conversation
Operations Strand
Sales Strand
AI Strand
Security Strand
Team Strand

Building Your DNA

Step 1: Mapping Your Current DNA
Step 2: Extracting Hidden Genes
Step 3: Writing Your Strand Files
Step 4: Designing High-Leverage Sequences
Step 5: Creating Alignment Rituals
Step 6: Publishing Version 1.0 of Your DNA

Shaping & Evolving the DNA

Auditing Your DNA (Quarterly Method)
Detecting Fragmentation Early
Fixing Strand Conflicts
Editing Genes Without Breaking Systems
Scaling DNA with Hiring
Rewriting DNA After a Pivot
Integrating Acquired Teams
How DNA Evolves as You Grow

Using DNA in Daily Operations

DNA-Driven Decision Making
DNA → Figma → Code Workflow
DNA for Sales & Marketing Alignment
DNA for Product & Engineering Synergy
DNA for Ops Efficiency
DNA for AI Integration
DNA for Cultural Consistency
The Daily DNA Checklist

Using DNA in Daily Operations

DNA for Sales & Marketing Alignment

Keep messaging and positioning consistent across channels

DNA → Figma → Code Workflow

DNA for Product & Engineering Synergy

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